You won’t see prices, before-and-after photos, or examples of 3D simulations on our website. This is a deliberate decision.

Let’s start with prices. The price ranges for common plastic surgery procedures or minimally invasive treatments in Switzerland are well known, as many – if not most – of my colleagues list them on their websites. However, these are usually just ranges: rough estimates, not binding prices.

The reason is that you are unique, one of a kind. No two women have the same desires, body structure, or medical history – whether it’s regarding breast surgery or another procedure. I need to speak with you personally and examine you so that we can determine the best treatment for you at a fair price.

After an initial consultation and a thorough medical assessment, I can determine the best solution for you and what the entire treatment, including follow-ups, will cost. My patients then go home with this information, reflect on it, and typically return for one or two more consultations before making a final decision about a breast augmentation, breast reduction, or breast lift.

Yes, they’re popular – but also deceptive: before-and-after photos. We’re easily drawn in by images. When it comes to cosmetic surgery, as seen often on social media, the stark contrast between before and after and the end results can be impressive.

But you can’t know if the «after» photo was enhanced digitally. You can assume though that only the best results are shown – unless a patient shares photos of a botched procedure.

An «after» photo, for example after breast surgery, is not a good reference for your own surgery, because, yes, you are unique. «After» photos can create false or unrealistic expectations. No matter how skilled a plastic surgeon is, the physician can never replicate the exact result you see in a photo.

The same applies to 3D simulations, which are often used for breast surgeries. Your upper body is photographed, and software is used to visualise different breast shapes and sizes on a screen.

Understandably, patients then want to take home a printout of their «dream breasts» for reference. But the problem is that it’s the computer, not a plastic surgeon, creating the vision. As with a photo of someone else, the surgeon won’t be able to replicate the result exactly as shown. Disappointment is almost inevitable.

A computer chip deals only with ones and zeros. It stays on the surface, can’t empathise with you, doesn’t operate, and doesn’t bear responsibility. I, on the other hand, work on your body with a scalpel. I go beneath the surface and also consider your psychological well-being. I bear the responsibility.

For these reasons, I choose not to use before-and-after photos or 3D simulations, which too often create false expectations, or price lists, which can only ever be rough estimates.

My work as a plastic surgeon is based on medical expertise, years of experience, empathy, and real-time decisions made during surgery.

Aesthetic and reconstructive surgery is not an exact science, because every patient is unique. It is craftsmanship at the highest level.

Dr. med. Borut Banič

Board-certified Specialist in Plastic, Reconstructive, and Aesthetic Surgery (FMH)
Fellow of The European Board of Plastic, Reconstructive and Aesthetic Surgery (FEBOPRAS)